Is New Zealand Natural Pet Food the Best Option for Clean Pet Nutrition?

OUR STORY

At The New Zealand Natural Pet Food Co we believe pets deserve the very best. Founded by passionate pet parents who couldn't find the kind of food they wanted for their own animals, we set out to create something better - food that is natural, nutritious, and truly reflective of what dogs and cats are meant to eat.

Based in New Zealand, our products are crafted in small batches using only the highest quality ingredients sourced from our pristine environment. That includes free-range and grass-fed meat, wild-caught fish, and restaurant-quality produce. There are no fillers, grains, or artificial additives—just whole food goodness made with integrity.

Under our WOOF (for dogs) and MEOW (for cats) ranges, we offer freeze-dried and air-dried recipes designed to nourish pets from the inside out. Whether you're feeding our food as a complete meal, a topper, or a treat, you can feel confident knowing you are giving your pet the very best of New Zealand.

OUR VISION

We believe real food leads to real health. Our mission is to reconnect pets with the food nature intended — raw, unprocessed, and nutrient-rich — and to give pet parents an option they can trust.

Our vision is to support lifelong well-being for pets through ethical sourcing, transparent manufacturing, and recipes backed by science and instinct. In a world full of processed kibble and synthetic ingredients, we stand for honesty, simplicity, and nutrition you can see.

OUR PRODUCTS AND POINT OF DIFFERENCE

What sets us apart?

Freeze Dried and Air Dried Goodness

Our gentle drying techniques lock in natural nutrients without the need for synthetic preservatives or high-heat processing. You get the benefits of raw feeding with the safety and convenience of shelf-stable food.

100 Percent Natural New Zealand Ingredients

From wild-caught hoki to green-lipped mussels, every ingredient is traceable, ethically sourced, and chosen for its nutritional value.

Unique Wild Proteins for Sensitive Pets

We use wild and novel proteins such as goat and venison that are naturally lean, nutrient-dense, and less commonly found in commercial pet food. These unique proteins are ideal for pets with allergies or food sensitivities, offering a gentle alternative that supports healthy digestion and skin.

Superfood Ingredients That Nourish Naturally

Our recipes are boosted with functional whole-food ingredients that support immunity, joint health, digestion, and skin and coat condition. Key additions include:

• Green Tripe – rich in natural enzymes and probiotics for gut health

• Manuka Honey – known for its antibacterial and immune-supporting properties

• Green Lipped Mussel – a natural source of glucosamine and chondroitin to support joint health

• Hoki Oil – packed with omega-3 fatty acids to support brain, skin, and coat health

• Organic Virgin Coconut Oil – supports healthy skin, coat, and energy levels

• Kelp – a natural source of iodine and minerals to support metabolism and thyroid function

No Fillers. No Grains. No Gimmicks

We do not believe in bulking up our recipes with cheap fillers. Every recipe is crafted with purpose and with your pet's long-term health in mind.

Whether you are feeding a puppy, senior dog, fussy feline, or a pet with sensitivities, our products offer clean, species-appropriate nutrition that supports overall vitality.

VETERINARY PERSPECTIVE

Veterinarians and animal health professionals around the world are placing greater emphasis on species-appropriate nutrition. The rise in chronic health issues among pets has made it increasingly clear that ultra-processed diets may not provide the long-term support our animals need.

We hear from many professionals who appreciate the transparency, limited ingredients, and digestibility of our recipes. With simple, whole food nutrition, our WOOF and MEOW ranges offer a natural option for pets with sensitivities, compromised immunity, or gut health concerns.

We are committed to working alongside veterinary partners who share our passion for long-term wellness through clean, real food.

WHY IT MATTERS

The connection between diet and well-being is undeniable. As pet parents become more educated about what goes into their animals' food, the demand for minimally processed, nutrient-rich alternatives continues to grow.

At The New Zealand Natural Pet Food Co, we believe food should not just fill a bowl. It should fuel a life. Our products are designed to support longevity, vitality, and the everyday joy that comes from knowing your pet is thriving.

When you feed better, they live better.